Set your steak on fire
There isn't another rub in America that brings heat like this. A blend of six peppers turns every steak fiery, smoky, and bold — spicy enough to remember, never so hot it drowns the beef.
- Secure checkout
- 6 oz (170g)
- Small-batch

Good steaks, good people, good times
From the first sprinkle to the last bite, Bob's Lips on Fire turns an ordinary cookout into the reason everyone keeps coming back.

Watch the backyard come alive




Bob's Lips on Fire Steak Rub
Indian-Inspired · Bold · Smoky · Spicy
The spiciest rub in America — six peppers of real heat that never overpowers the beef.
Indian-inspired 6 oz steak rub. A six-pepper blend makes it the spiciest rub in America — bold and smoky, with heat that never overpowers the beef. Hand-blended for one purpose: steak. Net weight 6 oz (170g).
Secure checkout via Stripe. Free shipping within the US.
Three steps to a better steak
Works just as well on burgers, chicken, pork, and roasted vegetables.
Coat generously
Pat your steak dry, then rub a bold, even layer over both sides. Don't be shy — this blend is made to be tasted.
Let it rest
Give it 20–30 minutes at room temperature so the spices bloom and set into the meat.
Sear it hot
Grill or cast-iron over high heat. The rub builds a smoky, spicy crust with a fiery finish.
Frequently asked
- How big is each bottle?
- Every bottle is 6 oz (170g) of hand-blended steak rub — enough to season many meals.
- How spicy is it?
- Spicier than anything else on a shelf in America — but never overboard. A blend of 6 different peppers builds real, layered heat that wakes up the steak instead of burning it out. You taste the beef and the fire, together.
- Is there more than one flavor?
- Nope. We make exactly one flavor and pour everything into getting it right: bold, smoky, and spicy, powered by that same 6-pepper blend.
- How do I pay securely?
- Checkout is handled by Stripe, a PCI-compliant payment processor. Your card details are encrypted and never stored on our site. You can also buy through Amazon once our listing is live.
- Where do you ship?
- We currently ship within the United States, and shipping is free on every order — the price you see is the price you pay.